A Study on Brand Preference of Laptop in Pokhara Valley
The research titled “A Study on Brand Preference of Laptop in Pokhara Valley” aims to know the brand preference of laptop amongst the people in Pokhara valley, Nepal. For the purpose of a study, primary data was collected through questionnaires and direct interaction with the customers. The questionnaire mainly focused on an analysis of various factors that affect the buying decision of a particular laptop brand. A sample size of 50 respondents belonging to the diverse occupational category with different income segments and different age group were selected and data were collected from them. Both primary and secondary data collection method is used to collect the reliable data. A descriptive research design is used. Percentage, diagram, and pie-chart have been used to process and analyze data.
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