About this BBA Project

This is the summer BBA project report about “Customer Buying Behavior of Fruits on Fruits Market” from the perspective of sellers. The main purpose of the study is to identify customer buying behavior while purchasing fruits. Different factors like frequency of purchase, the quantity of purchase, preference on quality, quantity, age group, preference during a different season, categories of buyers, shifts of purchase gender participation on purchase are taken as a basis for the fulfillment of the objective of the study.

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