This study has significance for the individual customers and different private and government commercial banks of Nepal. This research also can help to guide commercial banks to develop its service on the basis of costumer wants and desire. Beyond this, understanding the psychological foundation of human behavior on choosing banks.
The basic purpose of this study is to investigate the factors affecting perception of costumer while choosing their commercial bank. The specific purpose of this study is to describe the factors affecting customer perception for whole sample and for male and female.Number of research is conducted to find the factors affecting costumer perception while choosing commercial bank in Nepal. Factors affecting costumer perception on commercial bank are not always similar in each country. There is a very less research on a particular area in context of Nepal. So research on this topic is very essential to know there various factors affecting customer perception while choosing commercial bank in Nepal.
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The Files contains:
– Front page
– Main report